FOR IMMEDIATE RELEASE
Ivex Industrial Crepe Paper Repurposed for ThunderBolt’s Crafty Online Customers
Peoria, IL, 14th May, 2018 – In the last decade, a “repurposing” trend has emerged amongst consumers. Innovative spirit borrows products and services from one market and lends them to another industry in a valuable way. Ivex Specialty Papers has teamed up with ThunderBolt Paper to offer their industrial heavyweight crepe paper to a consumer craft market on Amazon. Ivex’s 100 year history has deep roots in industrial markets like bag tape closure, filtering and ticket stock, selling products in the form of large, half-ton rolls of paper. ThunderBolt Paper has repurposed the industrial paper by offering it in smaller sizes and quantities, making it accessible for creative consumers looking for something unique.
Paper has always been a large part of ThunderBolt CEO Arlette Child’s life. She says, “I wanted to bring unique papers out of my small format print shop and into an online marketplace. When I saw and touched Ivex’s industrial crepe paper, I was sold and knew customers would love it too.”
According to Bill Platt, GM of Ivex Specialty Papers, “We have always loved the look and feel of our industrial crepe sheet – it’s both soft and strong and there’s really nothing else like it out there! We can’t wait to see all the beautiful applications consumers come up with now that Arlette’s made it available in so many sizes.”
New Soft Touch Designer CREPE is sold online through ThunderBolt’s Amazon storefront. It is offered in 5 colors (white, natural, black, blue and yellow), 2 weights (80# Text and Cover) and over 12 sizes ranging from 4” x 4” squares to full 12” x 18” sheets. Customers can buy in quantities ranging from 25-500 and can get the product in 2 days with Amazon Prime.
About Ivex Specialty Paper
Ivex Specialty Paper was acquired by New-Indy Containerboard June 30, 2015. New-Indy is a joint venture that was formed in 2012 by the Kraft Group and Schwarz Partners, LP, two family-owned companies with long histories in paper and packaging. The Ivex operation in Peoria is over 100 years old and consists of a Paper Machine along with an Off-Machine Coater and a Converting Department. The Mill produces Bleached, Natural and Colored Crepe and Kraft Papers with Basis Weights ranging from 40# to 140# per 3,000 square feet. Machine Crepe has been the base product with the Mill producing Crepe Papers for over half a century.
About ThunderBolt Paper
ThunderBolt Paper started as a small format print shop and has grown into an online paper store, offering over 3700 items. ThunderBolt Paper provides a wide range of chipboards as well as fine papers of different types, textures, colors, and weights in cut sizes packaged in quantities to fit larger or smaller use needs. On Amazon, the company has a 99% positive rating (100% in the last 12 months) based on 907 reviews.
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Press Contact: For more information, please email Michelle Witt at michelle.witt@new-indycb.com.